Defending Your Brand Companies Competitive PDF 3ab6fa8fc

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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF




by T. Calkins : Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN : #1137278757 | Date : 2012-10-11

Description :

PDF-d7d58 | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more…. Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks


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[Pub.89veW] Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF | by T. Calkins


Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by by T. Calkins

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Service New Directions Theory Practice PDF E91a3f021

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E-Service: New Directions in Theory and Practice PDF




by Roland T. Rust : E-Service: New Directions in Theory and Practice

ISBN : #0765608073 | Date : 2002-08-02

Description :

PDF-7788f | The advent of the era of “e-Service,” the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to under… E-Service: New Directions in Theory and Practice


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[Pub.91tFW] E-Service: New Directions in Theory and Practice PDF | by Roland T. Rust


E-Service: New Directions in Theory and Practice by by Roland T. Rust

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Cases Worldwide Commerce Theory Action PDF 94348a573

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Cases on Worldwide E-Commerce: Theory in Action PDF




by Mahesh S. Raisinghani : Cases on Worldwide E-Commerce: Theory in Action

ISBN : #1930708270 | Date : 2001-07-01

Description :

PDF-07ff1 | ###############################################################################################################################################################################################################################################################… Cases on Worldwide E-Commerce: Theory in Action


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[Pub.57lGR] Cases on Worldwide E-Commerce: Theory in Action PDF | by Mahesh S. Raisinghani


Cases on Worldwide E-Commerce: Theory in Action by by Mahesh S. Raisinghani

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Competitive Intelligence C West PDF A8a28eda6

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Competitive Intelligence PDF




by C. West : Competitive Intelligence

ISBN : #0333786696 | Date : 2001-09-19

Description :

PDF-b8b2f | To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West… Competitive Intelligence


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[Pub.80MkD] Competitive Intelligence PDF | by C. West


Competitive Intelligence by by C. West

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Building Brand Identity Strategy Marketplace PDF Ec6f9ea14

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Building Brand Identity: A Strategy for Success in a Hostile Marketplace PDF




by Lynn B. Upshaw : Building Brand Identity: A Strategy for Success in a Hostile Marketplace

ISBN : #047104220X | Date : 1995-06-15

Description :

PDF-5dec4 | Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand’s assets before proceeding to refashion the brand’s positioning and personality. The second half presents a detailed look at the practicalities of branding in tod… Building Brand Identity: A Strategy for Success in a Hostile Marketplace


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[Pub.72ZiU] Building Brand Identity: A Strategy for Success in a Hostile Marketplace PDF | by Lynn B. Upshaw


Building Brand Identity: A Strategy for Success in a Hostile Marketplace by by Lynn B. Upshaw

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Building Routes Customers Strategies Profitable PDF E9a196801

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Building Routes to Customers: Proven Strategies for Profitable Growth PDF




by Peter Raulerson : Building Routes to Customers: Proven Strategies for Profitable Growth

ISBN : #0387799508 | Date : 2009-02-06

Description :

PDF-7be0f | Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the auth… Building Routes to Customers: Proven Strategies for Profitable Growth


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[Pub.14ULb] Building Routes to Customers: Proven Strategies for Profitable Growth PDF | by Peter Raulerson


Building Routes to Customers: Proven Strategies for Profitable Growth by by Peter Raulerson

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Internet Legal Guide Everything Business PDF C29c728a4

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The Internet Legal Guide: Everything You Need to Know When Doing Business Online PDF




by Dennis M. Powers : The Internet Legal Guide: Everything You Need to Know When Doing Business Online

ISBN : #0471164232 | Date : 2001-12-21

Description :

PDF-29d1a | High Marks for the Internet Legal Guide “The Internet Legal Guide is a fascinating exploration of discovery in understanding the legal frontiers of the Internet. Dennis Powers does an immense service for all of us in an Internet form of business with this comprehensive and thorough guide.” –Ahnalira Koan, Laughing Place Travel (www.ourlaughingplace.com) “I feel that this book is invaluable and … The Internet Legal Guide: Everything You Need to Know When Doing Business Online


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[Pub.85dKk] The Internet Legal Guide: Everything You Need to Know When Doing Business Online PDF | by Dennis M. Powers


The Internet Legal Guide: Everything You Need to Know When Doing Business Online by by Dennis M. Powers

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Quick Start Guide Podcasting BlackBerries PDF 0a70017b8

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A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business) PDF




by Mark Harnett : A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business)

ISBN : #0749461454 | Date : 2010-10-20

Description :

PDF-b5454 | A Quick Start Guide to Podcasting provides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previous… A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business)


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[Pub.58TiS] A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business) PDF | by Mark Harnett


A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business) by by Mark Harnett

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Future Competition Co Creating Unique Customers PDF 462141092

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The Future of Competition: Co-Creating Unique Value With Customers PDF




by C. K. Prahalad : The Future of Competition: Co-Creating Unique Value With Customers

ISBN : #1578519535 | Date : 2004-02-18

Description :

PDF-ecf8b | In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can’t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a conse… The Future of Competition: Co-Creating Unique Value With Customers


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[Pub.72XBp] The Future of Competition: Co-Creating Unique Value With Customers PDF | by C. K. Prahalad


The Future of Competition: Co-Creating Unique Value With Customers by by C. K. Prahalad

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New Consumer Psychology Scanning Behavior PDF 49075ffec

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF




by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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[Pub.72aIa] The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF | by Sang Min (Leo) Whang


The New Consumer Psychology: Scanning buying behavior with MRI of the mind by by Sang Min (Leo) Whang

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