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: Strategies in E-Business: Positioning and Social Networking in Online Markets

ISBN : #146148183X | Date : 2013-09-26

Description :

PDF-c3c58 | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business mod… Strategies in E-Business: Positioning and Social Networking in Online Markets


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by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

Description :

PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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: Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540260013 | Date : 2005-08-05

Description :

PDF-4998b | E-commerce services are su?ering abuse by programs (bots, spiders, etc.) m- querading as legitimate human users. E?orts to defend against such attacks have, over the past several years, stimulated investigations into a new family of security protocols – “Human Interactive Proofs” (HIPs) – which allow a person to authenticate herself as a member of a given group: e.g., a… Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science)


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Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science) by

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Marketing Scales Handbook IV Consumer PDF 19277c293

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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF




by II Gordon C. Bruner : Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

ISBN : #1587992051 | Date : 2005-07-28

Description :

PDF-3f22a | All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication…. Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)


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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) by by II Gordon C. Bruner

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Quintessence Strategic Management Survive Business PDF A346ca33e

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by Philip Kotler : The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

ISBN : #3662484897 | Date : 2016-05-19

Description :

PDF-00bdc | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret … The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)


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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) by by Philip Kotler

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Handbook Mobile Market Research Researchers PDF 4c9473b11

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The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers PDF




by Ray Poynter : The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

ISBN : #1118935624 | Date : 2014-10-06

Description :

PDF-d7cec | The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation dev… The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers


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The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by by Ray Poynter

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Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540402241 | Date : 2003-08-05

Description :

PDF-86209 | iTrust is an Information Society Technologies (IST) working group, which started on 1st of August, 2002. The working group is being funded as a concerted action/ thematic network by the Future and Emerging Technologies (FET) unit of the IST program. The aim of iTrust is to provide a forum for cross-disciplinary investigation of the application of trust as a means of establishing security and con?d… Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)


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Open Innovation Marketplace Challenge Enterprise PDF 4b32afbea

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The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise PDF




by Alpheus Bingham : The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

ISBN : #0132311836 | Date : 2011-04-11

Description :

PDF-1ea7c | Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne … The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise


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The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise by by Alpheus Bingham

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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition) PDF




by Roman Becker : Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)

ISBN : #3658096780 | Date : 2015-04-25

Description :

PDF-6d7e7 | Roman Becker untersucht den Akquisitionserfolg im Zusammenhang mit Überschussliquidität beim akquirierenden Unternehmen und geht folgenden Fragen nach: Wie wird vorhandene Überschussliquidität beim akquirierenden Unternehmen im Rahmen von Unternehmensakquisitionen vom Kapitalmarkt bewertet? Und: Welche Faktoren haben einen Einfluss auf die Bewertung der Überschussliquidität im Zusammenhang m… Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)


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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition) by by Roman Becker

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Kundenwertorientiertes Revenue Management Dienstleistungsbereich German PDF 352a2d748

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Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition) PDF




by Tobias von Martens : Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)

ISBN : #383491598X | Date : 2009-03-25

Description :

PDF-2700c | Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische A… Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)


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Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition) by by Tobias von Martens

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Computer Applications Consumer Behavior Marketing PDF 1108327aa

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Computer Applications for Consumer Behavior in Marketing Strategy PDF




by John A. Howard : Computer Applications for Consumer Behavior in Marketing Strategy

ISBN : #0131697315 | Date : 1989-02

Description :

PDF-2ac56 | … Computer Applications for Consumer Behavior in Marketing Strategy


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Computer Applications for Consumer Behavior in Marketing Strategy by by John A. Howard

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Electronic Commerce Principles Hossein Bidgoli PDF 48c0a1cd3

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Electronic Commerce: Principles and Practice PDF




by Hossein Bidgoli : Electronic Commerce: Principles and Practice

ISBN : #0120959771 | Date : 2001-09-06

Description :

PDF-6543f | This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce,… Electronic Commerce: Principles and Practice


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[Pub.11JeX] Electronic Commerce: Principles and Practice PDF | by Hossein Bidgoli


Electronic Commerce: Principles and Practice by by Hossein Bidgoli

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Cross Channel Cooperation Bundling Offline Business PDF 19dc9a63e

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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models PDF




by Tobias Kollmann : Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

ISBN : #3835002384 | Date : 2006-02-24

Description :

PDF-f5e2b | Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new conc… Cross-Channel Cooperation: The Bundling of Online and Offline Business Models


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